Letter to all
Hi everybody, it's Natasha.
I wanted to write this letter to all the people who have been on the Natasha Rose journey since the start.
Since I was young, I have always been inspired by strong women, so when I got into designing, I knew that is who I wanted to design for. Through the power of fashion, I wanted to inspire and empower the strong women who had done that for me. That's who I wanted to design for and that's who inspired me to design.
When I created Natasha Rose two years ago, it was a very long process. I had never done anything like it and, although I had done so much research beforehand, there was so much more I had to learn and figure out along the way. There was so much going on, I realised I had lost focus of my original vision of empowering strong women through fashion.
Now, with all this being said, I LOVE everything I have done with Natasha Rose. I adore the collections I have released, the content I have created and the people I have worked with. But, it got to a point when I realised (ironically) it wasn't sustainable in the long term, because it wasn't the original vision I had for the brand.
Once I decided to make the decision to work on turning the brand into what I originally had envisioned it to be, everything seemed to just come together. I think that is part of life, you think nothing is going right, but then you somehow end up exactly where you are meant to be.
And that's how I feel right now with Natasha Rose, I feel like I am exactly where I am meant to be. Don't get me wrong, it is still a long journey, but I am so proud of what I am creating and I can't wait to share more with all of you.